ExitAcquired
Fave
Kuala Lumpur, Kuala Lumpur, Malaysia · est. 2015
- Founded
- 2015
- Sectors
- fintech · payments · consumer
- Exit detail
- Acquired by Pine Labs in April 2021 in a cash-and-equity deal valued at over US$45m.
Deals, cashback and payments platform founded in 2015 as KFit, which absorbed Groupon's Malaysian, Singaporean and Indonesian businesses in 2016–17; acquired by Pine Labs in April 2021 and still operates as an independent brand.
People & team
Founders
Joel Neoh, Yeoh Chen Chow
Key people
- Yeoh Chen ChowCo-founder; CEO from 2023
- Joel NeohCo-founder; CEO until early 2023
- Status
- Acquired
- Type
- exit
- Founded
- 2015
- Exit detail
- Acquired by Pine Labs in April 2021 in a cash-and-equity deal valued at over US$45m.
Sources
6 sources- 01Fave acquired by Pine Labs for US$45milDigital News Asiaaccessed 2026-09-23digitalnewsasia.com
- 02Fave acquired by Pine Labs for RM185mMalay Mailaccessed 2026-09-23malaymail.com
- 03Pine Labs acquires Fave in US$45mil dealFree Malaysia Todayaccessed 2026-09-23fmtv5.freemalaysiatoday.com
- 04Pine Labs acquires FaveFirst Classeaccessed 2026-09-23firstclasse.com.my
- 05Pine Labs acquires Fave for RM185mLowyat.NETaccessed 2026-09-23lowyat.net
- 06Fave company profileDealroomDirectory sourceaccessed 2026-09-23app.dealroom.co