Startup
Sociolla (Social Bella)
Jakarta, DKI Jakarta, Indonesia · est. 2015
- Founded
- 2015
- Sectors
- e-commerce · beauty · retail
Omnichannel beauty platform founded in 2015 to sell authentic, BPOM-certified products, with the SOCO review app, Beauty Journal, physical stores and distribution; expanded to Vietnam. Raised US$58m (2020, Temasek-led) and US$56.6m (2021, L Catterton-led).
People & team
Founders
John Rasjid, Christopher Madiam, Chrisanti Indiana
Key people
- Christopher MadiamCo-founder & CEO (from 2023)
- Chrisanti IndianaCo-founder & CMO
- John RasjidCo-founder; Special Advisor (former CEO)
- Status
- Active
- Type
- startup
- Founded
- 2015
- Sectors
- e-commercebeautyretail
Sources
4 sources- 01Social Bella raises US$58m Series EEast Venturesaccessed 2026-09-24east.vc
- 02Sociolla co-founder replaces John Marco Rasjid as CEOBisnis.comaccessed 2026-09-24teknologi.bisnis.com
- 03Sociolla raises $56.6 millionBeautyMatteraccessed 2026-09-24beautymatter.com
- 04Q&A with Social Bella's president Christopher MadiamKrASIAaccessed 2026-09-24kr-asia.com